So in my last post, I talked about the dangers of Facebook privacy as it relates to being in a fraternity or sorority. I figured instead of scaring our members any more than I already have, I can provide some useful information on how to utilize technology to improve your chapter.
The first edition of this ongoing Greek Tech series is going to focus on a tool near and dear to my heart. If you know me, then you probably have already made fun of me for my undying commitment to Twitter. I launched the Grand Valley State University ‘GVgreeks’ Twitter account just over a year ago. In that short amount of time, GVgreeks has become the second most followed fraternity and sorority community on Twitter (behind University of Missouri, and ahead of Elon in case you’re wondering).
Over the course of this year I have been able to see the great things that Twitter can do for chapters. Utilized as a communication, marketing, public relations, and promotional tool, a well maintained twitter account has the ability to add an extra element into the machine that is your chapter.
Let’s face it, there are far too many uses for Twitter than I can include in this post. Here are my top three simple things your chapter can do right now to make use of Twitter.
Individual chapter members have the ability to follow your chapter, and receive immediate updates. Better yet, they can subscribe to SMS messaging, and receive a text message any time you post a new tweet. Remember that time you changed your meeting from 7pm to 8pm, or forgot to tell everyone this meeting was formal? You probably had to call or text a whole lot of brothers/sisters. Well, imagine your entire chapter is signed up for SMS updates; you would need about fifteen seconds to make one quick tweet, and you just notified the entire chapter.
Networking and Notifications:
Does your college or university have a twitter account? How about your Fraternity and Sorority Life Office? Student Activities Office? Tutoring Center? Student Orgs on campus? Other fraternity and sorority chapters on your campus? Your national organization? Other chapters of your organization on other campuses? These constituents are all opportunities for your chapter to share and receive updates to keep your chapter current.
Here’s an experiment: Go to the Twitter “Find People” page. Now enter the name of your institution, or your organization, and try various iterations (i.e. “Grand Valley” and “GVSU”, “Sigma Phi Epsilon” and “SigEp”). Browse through these lists and identify how these people could be utilized to benefit your chapter.
Generate a Buzz
Do you have a premier on campus event that you do every year? You can create a digital fever for this event through the use of hashtags. Let’s pretend your chapter, Alpha Alpha Alpha, hosts a Four Square tournament. Anytime you tweet about the event, include the hashtag #AAA4Square, and ask your followers to do the same. Boom, you’ve just created an army of micro-bloggers promoting your event!
A word of caution: Twitter is a commitment, if your chapter is not providing current, useful information, and making virtual connections, you will probably not get anything out of it, and you will end up with an account that has six followers and has not been updates since last Christmas. If your VP of PR is not up to the task, find someone in your chapter who is a Twitter-aholic like me, and ask them to develop and maintain your account.
There is a TON that I have not covered in this post (which means there is plenty of room for future posts about Twitter). Consider this to be your chapters kick in the pants to get on Twitter, and start taking it seriously as a resource for the chapter.
For those of you who are already advanced Twitter users, possibly already running your chapters account, check out these tools that I use to bolster my twitter capabilities…
Future Tweets: Schedule your tweets in advance, great for early morning and late night tweets, and for forgetful people like me.
Yoono Firefox Extension: Manage your chapter and your personal social networking accounts through this simple to use tool.
TinyUrl: Shorten long links down to a easier to use size (you only get 140 characters after all). Also allows you to create custom urls.
That is all for this edition of Greek Tech! Now off to go tweet this update to my followers!