My Favorite Recruiting Technique

Attention chapter members, and especially recruitment and scholarship chairpersons, I’m going to share my favorite recruiting technique of all time. This strategy works best during the first few weeks of classes, and if done correctly, will guarantee improvement in your chapter’s recruitment performance, and academic performance. Sound enticing?

Here’s the strategy.

1. Show up to class. During the first week or two of classes, make sure that you are showing up on time, paying attention, and looking presentable. Maybe even employ some of Phired Up’s 3-7 techniques.

2. Find the smartest students in your class. If you’ve done step 1 correctly, you have most likely already identified the smartest people in class. These are the ones that actively participate in discussion, always seem to have the right answers, and genuinely enjoys the course. Pick one smart person (of the same gender as you) in your class that you think could make a good brother/sister.

3. Start a study group. Walk up to that smart student and say, “Hi, I’m (insert your name). Some of this course material can be a bit tricky, and I’m thinking about starting a study group to review some of the key concepts, and prepare for our tests and quizzes. Want to help me start the group?”

4. Recruit more members. Identify a few other intelligent individuals in your class that could be a good fit in your chapter. Ask them to join your study group, or have your other group members do the work for you. Build your group up to a manageable size of four to six members.

5. Meet as a group. If you’ve done it right, you now have a small group of some of the best minds in your class to tutor you. Try to meet at least once a week, and actually function as a study group. There’s no need to talk about your fraternity or sorority; you’re there to improve your performance in class.

6. Make friends. If you’ve seen Community, then you know it’s fairly inevitable that your study group will become friends. After a few weeks of meeting as a study group, you’ll naturally transition your study group acquaintances to a casual friendships.

7. Recruit if necessary. Only recruit members of your study group if it’s appropriate. Ideally, you’ve gained a few new friends, and if you’re making decent connections your study group will know that you’re in a fraternity/sorority. Additionally, you already know that these people are committed to academic excellence, a core principle of your fraternity or sorority. If you feel that it’s appropriate to recruit anyone from the study group, then do it! If you don’t feel that the person is right for your organization, or vice-versa, then…

8. Improve your academic performance. The absolute worst thing that can happen with this technique is that you form a study group, improve your grades, and don’t recruit a single person into your chapter. If you were able to form a group of some of the smartest students in your class, and you benefit academically as a result, then you still win.


Imagine the possibilities of this recruitment and academic improvement strategy. What if you started a study group in each of your classes? What if all of your chapter members were required to start at least one study group outside of the chapter? How would your chapter’s recruitment strategy change if your members were meeting with some of the smartest students on campus on a regular basis? How would your chapter’s academic performance be affected by recruiting highly-achieving students? How would your chapter’s academic performance be affected if every chapter member surrounded themselves with intelligent peer tutors?

This strategy is no fail. If you start a group, and are able to recruit at least one person; win/win. If you start a group and don’t recruit anyone; win.

Think this strategy can work for your chapter? Have a recruitment strategy you want to share? Leave your thoughts in the comments.


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Greek Tech: Group Texting

One of the most interesting developments in communication over the past decade has been the emergence of the text message as the primary means of communication for teens and young adults.

The early days of text messaging taught us all the T9 entry method, and encouraged us to throw all rules of spelling and grammar out the window in order to cram our thoughts into 140 characters or less. In fact, it’s because of this early text messaging restriction that Twitter limits your posts to 140 characters.

Nowadays, text messaging has gotten much more advanced. Gone is the 140 character limit and text only messaging, and in it’s place are dynamic picture and video messaging. We can now send a text to donate money to charity, vote for our favorite performer on American Idol, enter a prize drawing, and numerous other applications. It is normal for college students to text each other in class, or even text their roommate on the other side of the dorm room. I’ve noticed that many of the students that I work with prefer to communicate via text, rather than a phone call or e-mail.

Texting has brought about new laws to prevent texting while driving, put words like “LOL” into our dictionaries, and made us all aware of the dangers of “sexting”. Regardless of what this says about the current state of our society, there is no doubt that text messaging is a powerful communication tool amongst college students. The opportunity exists for fraternities, sororities, councils, or any student organization, for that matter, to harness the power of text messaging by utilizing group text messaging to improve communications amongst members.

The two types of group texting:

One Way Messaging: One way messaging allows a single users to send a text message to a designated group of recipients. When any of the recipients replies to the original message, only the original user will see the reply.

Reply All Messaging: With reply all messaging, a text message can be sent to a large group, and any replies to the original message will be seen by all members of the group.

Applications for group texting in fraternities and sororities:

– Chapters can put every member in a one way messaging group. Then, you can send out meeting reminders, change of venue, news, and any other chapter information that needs to be delivered immediately. No longer will you hear the excuse of, “I didn’t check my e-mail today”.

– Chapter and Council executive boards and committees can create reply all groups that will allow for easier coordination of group activities. Coordinate an impromptu meeting, find out who can run to the store for supplies, or seek immediate feedback on a new idea you had.

– Panhellenic Councils can use group messaging during formal recruitment to coordinate the efforts of Recruitment Counselors, send updates and reminders to chapter Recruitment Chairs, and Potential New Members.

Free group texting services:

I have found two free group texting services that I can recommend; WeTxt, and BeGrouped. Very similar in features, these two services utilize a web-based user interface as the primary method for creating your groups, and configuring them to send either one way or reply all messaging through the website. Once your have set up your groups, you can send out your text messages via the website, or direct from your phone.

At the time of this post, neither service has a smart phone app, but my assumption would be that this will be their next step. Finally, both WeTxt and BeGrouped are still in beta testing, meaning they are not 100% reliable. They are, however, the best free group texting apps that I could find, and I have seen success with both.

Do you use group texting? What successes have you seen with it? Leave a comment here.

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