The use of social media in Panhellenic recruitment seems to be a hot topic of conversation every year prior to the start of the formal Panhellenic recruitment process, specifically as it relates to our disaffiliated Recruitment Counselors. Despite the inescapable social influence of Facebook, many Panhellenic communities are leery of this tool in fear that it can be used to reveal the affiliation of these women. I find it unfortunate that rather than trying to come up with a viable solution to allow for recruitment counselors to use Facebook to connect with potential new members, many communities simply ban the use of Facebook by requiring all disaffiliated women to deactivate their account during the process.
Through Facebook communication, Recruitment Counselors have the ability to communicate with potential new members prior to the semester in which recruitment begins. They can communicate, answer questions, or even create a Facebook group just for their recruitment group, and start to form friendships and relationships both with and between members of their recruitment group. I hypothesize that this connectedness, which should foster greater relationship development, will make the formal recruitment process much easier for our potential new members, thus increasing retention through the process.
I have created this resource, intended as a guide for Recruitment Counselors to utilize the privacy options within Facebook to keep their affiliation private, while still utilizing the power of Facebook to enhance the Panhellenic recruitment experience. The ultimate goal is to create a Facebook account that does not reveal a recruitment counselors affiliation to potential new members, yet still allows them to communicate with the friends they already have on Facebook.
I am making this step-by-step guide, Preparing Your Facebook for Panhellenic Recruitment, a Guide for Panhellenic Recruitment Counselors, available to download free of cost.
Did I forget to add anything? Will this guide help your community? Leave your thoughts in the comments section.